A £12million investment to transform one of Britain’s most loved UK holiday resorts has been unveiled.
Billing Aquadrome, in Northamptonshire, has seen the mammoth outlay ahead of its summer 2024 season beginning this week.
The multi-million pound upgrades are part of a long-term vision for Billing Aquadrome from new owner, Meadow Bay Villages, which secured the future of the holiday park when it acquired it in March 2024, transitioning it from administration under previous ownership. More than 37,000 guests are expected to stay at Billing by the end of 2024.
New and upgraded facilities at the resort includes a huge investment in swimming facilities, including the new outdoor Splash Lido pool, complete with sun loungers to bask in the sun.
A new facility – Adventure Island – has also been created, the perfect place for outdoor water enthusiasts with fresh water swimming, paddle boarding and kayaking accompanied by state-of-the-art sauna facilities to unwind after exertions in the water.
For those who want to get the adrenaline pumping on land, a new BMX pump track has been built from scratch whilst new football facilities will allow those young and young-at-heart the opportunity to brush up their skills in front of goal. A new Himalayan Adventure Golf Course has also been constructed for those who like to swing into action on holiday.
For more gentle relaxation, a boardwalk has been created around the park whilst a new amphitheatre and open-air cinema provide the perfect places to unwind after a busy day of activities.
Set within 235 acres in the Nene Valley and set around 11 natural lakes, Billing Aquadrome has enjoyed a rich heritage since it first opened as a small holiday park in 1945.
Since then, generations of families and guests have made memories at Billing and it is the vision of the new owner and its chief executive, Geoffrey Smith, to create a holiday experience that is unique in the UK.
Geoffrey Smith, chief executive of Meadow Bay Villages, said:
“We purchased Billing Aquadrome just over three months ago and to have invested £12 million in the resort in such a short space of time has led to a transformation that we are very proud of and has been hugely welcomed by holidaymakers, colleagues and the local community.
“The new facilities, combined with the landscape we enjoy at Billing, are unlike anything else in the UK. We’ve can offer a natural escape with lakes, rivers, locks, and a marina, far from city life and we’re trying to appeal to those who want an active holiday, whether that is gentle walks or high octane sport, but also want value and quality in their stay.
“We believe there is a real sweet spot in the holiday market for guests who enjoy lodge and caravan stays but don’t see other well-known operators as catering for them. We have a real emphasis on excellence in our food, steering away from fast food options, whilst entertainment is built around creating a warm and relaxing vibe to relax with family and friends alongside rather than being too overbearing.
“Our bookings for the summer are significantly ahead of where we expected them to be and we’re delighted with the response we have had so far. This is only the first stage in our masterplan for Billing and we hope our guests for summer 2024 will have a great time with us.”
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